A step-by-step framework to calculate new patient acquisition cost by channel and lower it using SEO, AI search, paid ads and referrals.
Clinic Google Ads vs Instagram Ads: Cheaper Patients in 2026
A head-to-head cost-per-patient comparison of Google Ads and Instagram/Meta Ads for clinics, including how AI assistants and AI Overviews change attribution in 2026.
Clinic Reputation Management in the AI Search Era
Build, monitor and repair your clinic’s online reputation across Google reviews, Healthgrades and AI assistants with a practical framework.
Patient Acquisition Cost: Calculate & Reduce Clinic CAC
A practical framework to calculate patient acquisition cost by channel, benchmark it against lifetime value and margin, and reduce it for local and health tourism patient
Medical Tourism Marketing Strategy: A Complete Guide
How clinics and agencies can win international patients: the patient journey, SEO and LLM SEO, Google and Meta ads, reputation, lead management and a 90-day plan.
How to Choose a Medical Tourism Marketing Agency
A practical checklist for clinics and agencies: what to look for in a medical tourism marketing agency, questions to ask and red flags to avoid.
Medical Tourism Website Design That Converts
How clinics can plan medical tourism website design, multilingual content and technical SEO/GEO so international patients find, trust and contact them.